Choosing Right Fonts during Web Development

When it comes to web development in New York, there are so many design elements – smaller or more detailed. One of these elements is the font you choose for web development. While you can choose fonts like Times New Roman or Open Sans, your website may get benefited from a more careful evaluation of your typography options.

 

The font you use is only the beginning – line height, font size, white space and more all contribute to the impact your font makes on the entire design of your website.

Fonts can be exciting, at least for experts in web development. This can make it really hard to settle on just a few font types for your website. There are different reasons to limit the number of fonts you use:

Aesthetic Look 

It might be full of fun to add a lot of fonts to your website, but likely the result is going to be rather confused and garish looking web design. A messy look is commonly an unprofessional appearance.

Consistency 

 

Visitors require to sense consistency in your brand so that they can rely on you to deliver a unique experience every time they interact with you.

Confusion 

If each and every aspect of a website has a different font, how do your visitors know which information is necessary for visitors? Using a maximum three fonts can avoid these problems and deliver a clear as well as attractive web design to your visitors.

Here are a few important things you need to consider while choosing fonts for a website:

Easily readable 

Visual appeal is important in web development. What a person sees in their first few seconds on your website will help you know whether they stay any longer. However, the aesthetics of the website is not the only important element. A website should be easy to read and understandable so visitors can get to know your brand and what you have to provide them.

Therefore, consider using fonts in your website that are easily readable. For instance, fancy, overly complicated or handwritten fonts tend to be more difficult to read and understand. Instead, stick with fonts that feature defined shapes, clean lines and sufficient spacing between letters. In fact, the readability of the font can add to its visual appeal and make it easier for visitors to determine whether your website meets their requirements.

Compatible across browsers and screen sizes

Almost as important as readability is how the font works across browsers and different screen sizes. Different fonts change slightly between browsers. Others may work well on a general desktop screen, but lose their spacing or readability on the smaller screen of a mobile device. Choosing a font without checking its compatibility can spell disaster for visitors accessing your website by different means.

As a result, make sure the font you choose looks good no matter wherever it’s used. This might mean sampling the font across different browsers and screen sizes so you can see for yourself how it works. Specific fonts have been designed for use on the Internet and are for diverse compatibility. A professional company for web development in New Jersey should be able to provide you with appropriate and safe options for your website.

Communicate your brand value and personality 

If you are doing your web development right, you are creating a website that precisely reflects your brand values and personality. This means embracing design elements that reflect the message you want your target audience to see, whether its elegance, creativity, tradition or, more. This means you need to choose a font that will communicate your brand values and personality.

For instance, thicker size fonts communicate reliability and strength while curvy fonts communicate elegance. Using a company for web development in New York – Lucid Scheme to help you narrow down your font options that represent your brand accurately.

We understand that choosing and using right fonts should be a matter of careful consideration. The font you are going to choose will affect the overall look and feel of your website. Make an effort to limit the number of fonts you use, choose readable fonts reflecting your brand and consider going with reliable line heights, proportions and white space for a look that flatter to your business as possible. For more information about our web development tactics, please visit our website at https://www.lucidscheme.com/.

5 Quick Tips which can help Every Company to Enhance Its Standard of Web Development in New York

The fast changing dynamics make web development in New York a challenging sector to delve into. As a web application Development Company in New York, there is no reason for losing the pace and performance. Your company has to continually learn and enhance its development standards if you really want to see it performing to the latest industry trends, keeping ahead the competitors in the local market.

And if you don’t like to be treated as another web application development company in New York, you might be already considering the standards of your web development and thinking of ways how to improve them.

While the old saying, “practice leads to perfection” surely applies to the New York web development companies, whether they have a team of excellent developers or not, there are far simpler ways to enhance their development standards.       

                                                              

In this blog post, Lucid Scheme shares 5 quick tips that companies can start working on from today to enhance their standards of web development in New York.

5 Quick Tips to Add to Your Web Development Standards in New York

No matter how long your company has been involved in web development in New York, there is always a chance for enhancement. The starters need to improve their delivery capacity while working on their development skills, and experienced ones should make an attempt to write clean and clear code for better site performance (navigation and conversion).

1. Always write clean and clear code

Just like your regular practice can help improvise your skill, your team of developers should learn to always write clean and clear code.  It will enable them to avoid errors or complications while maintaining the readability.

Make sure to appoint a project manager who knows the ins and outs of almost all popular code editors. Ask him or her to train your team of developers and supervise their work all the time. This practice will add to your productivity as well as performance amazingly.

2. Take up open-source projects more and more

No matter how many web development projects in New York you have handled so far, you need to ace in the art of bug fixing and maintain the code functionality. The more you take up open-source projects, the more you will be exposed to the latest coding standards which may even give you a clue about doing things innovatively.     

                              

Moreover, you will get hands on experience in open-source projects that are in high demand these days. Your web application development company will gain confidence to manage the upcoming projects better as well as faster.

3. Upgrade your web development team

Make sure to upgrade your team of developers, let them know what they should follow, allow them to process their own thoughts and streamline the projects they are involved in. It gives a boost in confidence, creates the urge to research and learn more while tackling the coding issues better than ever.

So, keep upgrading the skill of your in-house developers. It will lead you to long term success in web development in New York.

4. Try new technology, features and APIs etc

Don’t forget to try your hand at new languages, new features, new technology and APIs. It will help you master new things that are beyond your current specialization. For example, try creating a WordPress plugin or mobile application if you want your web application development company in New York to keep apace with the latest trends in the industry.

5. Motivate and push your staff through intensive coding schedules

If you recognize and reward the efforts of your web developers, you are at less risk of stressing or exhausting them, which may otherwise end in careless codes, missed timeframe, poor functionality etc. Your idea to motivate them on every occasion will no doubt give them a push through the intensive coding schedules, solving problems and maintaining the site performance too.

Before you care to follow all the above tips, keep in mind that no programming code and technology is permanent. Though it is good enough to get acquainted with as many programming languages as possible, you stand a good chance of enhancing your web development in New York standard by strictly following the programming basics.

Lucid Scheme is a web application development company maintaining a comprehensive approach to web development in New York starting from web design and coding to mark-up. It boasts a great team of web developers who are efficient in creating sites for clients with optimum potential.  Contact Lucid Scheme at 201-414-2439 and get a free quote on web development in New York that will serve your marketing goal and deliver the best possible user experience!

9 Essential Rules for New Jersey Web Design Firms in 2018 and Beyond

Almost all the New Jersey based web design firms try making websites - worthy ones, ensuring maximum satisfaction to customers and increasing their rates of conversions. Whether you own a web design firm in New York or New Jersey, a few points need to be considered to succeed in making engaging as well as interactive websites.

 

To market the brand well and spread fast awareness about your client’s services as well as products, a website design should look more than pretty perfect. Unfortunately, not all the New Jersey web design firms are seen to follow the suit. They just think that designing a website is limited to make the layout look nice, not putting in much thought that there are so many essential features like readability, navigability and responsiveness to be taken care of.  

The issue is, most of the New York web design firms don’t have much idea about what a professional web design should be. They take it as an assortment of pretty colors and images just hosted on the web, so that it could manage to draw the attention of users, initiate conversations with them and convert them into sales, despite being poor in functionality. But sorry to say, the New York as well as New Jersey web design firms should know: the web designing does not get complete with that.

As per the experienced web design firms in New Jersey, clients often ask for much more than their budget could accommodate. They are hopeful of getting exceptional results, even on a small budget. They need to be mature enough and stick to the old wise saying “you get what you pay for”. If they like to be delivered with a sophisticated and well performing website design, it may cost them more.

Many of the New Jersey web design firms are charging extra for the most basic digital marketing features while offering site designing quotes to clients. The basic requirements should not be ignored at any cost. A professional web design is not an inert presentation, rather a hub built for beginning interaction.

The web designing firms in New Jersey and New York, it’s time to follow some essential rules. Stop designing websites that lack in functionality. Your “standard” web design package should come included with all the essential features and tools to make the site usable for both the owner and the user. If any of your clients doesn’t ready to pay what the web design calls for, then inform them first instead of going about omitting basic features from the to-do list. Don’t allow them to buy the theory that a standard web design comes much less than the packages you offer.

And if there is still an insistence for cheap website design, politely refuse them. The standard of your New Jersey web design firm will carry on.

In 2018 and beyond, your web design firm in New York can’t perform without sticking to the following rules:

1. Focus more on responsive mobile friendly web design that can be accessed on a wide variety of devices easily.

2. Go for faster loading designs which don’t let users wait even in case of slow internet connections.

3. Keep the web designs SEO compatible by giving attention to on-page/off-page elements along with XML sitemaps and schema.

4. Be sure that the web designs are enabled with features (web analytics) to track traffic, meeting marketing goals and sales conversions.

5. Use the latest tools to create conversion oriented landing pages.

6. Don’t forget the web designing to be powered by CMS as it would make editing and publishing content easier.

7. Use email forms that are in synchronization with the client’s email marketing system

8. Integrate the relevant social media buttons with the site designing.

9. Perform the basic security checks before giving delivery.

 

Lucid Scheme is a full-service web design firm in New Jersey offering interactive solutions fitting client’s requirements and preferences. It not just cares to blend your ideas and vision with superior technology, creativity and unique marketing features but also deliver award-winning solutions for the right price. Contact this web design firm in New York at 201-414-2439 to be sure of getting an appealing, attractive and engaging web design in a package!

SEO Tactics to Drive Maximum Traffic to Website

Are you concerned about local SEO Service in New York? But how do you optimize your website? Don’t worry; it’s not as hard as you may imagine. Here are a few ways that drive maximum traffic to your website:

 

1. Site Speed

Let’s get started with your site’s speed. A website’s speed is very important for good reasons. After all, you’d rather land on a fast website than a slower one, right?

In fact, for about five years now, Google has been using website speed in its ranking algorithms. They have their own PageSpeed Insights tool that you can use to check both your mobile and desktop website speed. It can also give you useful suggestions on what you can do it further to improve.

2. Mobile Optimization –

After focusing on website speed, you will consider mobile optimization as we live in a mobile first world and Google prepared a mobile first index back in 2016. For this purpose, you have two options.

You can do the bare minimum so that it will pass Google’s test by getting a mobile-friendly website or you can go with an option that comes with better functionality and higher UX – a responsive website.

A responsive website renders all web pages optimally on every device they appear. After all, content is like water; it should be fit into any container it’s placed in.

So whether you browse a website on a desktop or a smartphone, the content should fit properly without any rendering problems. This is what a responsive design does; it resizes all content so that the UX isn’t compromised.

3. HTTPS Implementation 

HTTPS is the standard for all communication on the web. Google considers security to be a main priority, and promotes websites with HTTPS over HTTP. It helps SEO by improving your website’s rankings.

4. Meta Tags

Meta tags are the foundation of SEO. They are the first thing you should consider while creating a web page. Meta tags like the title and description serve as the first impression for most organic visitors.

5. Header Tags 

Header tags are structured through a hierarchy and send signals to search engine crawlers about what a web page’s content is all about. For instance, the standard hierarchy for an HTML page begins with an <h1> tag that contains your primary keyword and spells out the main theme of the page. <h2> tags contain similar words or phrases that are used for subheadings followed by <h3> tags make the content more user and search engine friendly.

With this thing in mind and from an SEO point of view, you should use a <h1> tag on a page. However, you can use more than one, depending on the web page’s content.

6. XML Sitemap 

XML sitemaps help search engines crawl your website. They tell crawlers things about your URLs like how often they change, when they were last updated and how important they are as compared to other URLs on your website.

They are really important features; therefore you should have a XML sitemap on your website.

7. Social Media Networks

Social media networks are the important factors that contribute to high rankings.  The more social media profiles you have, the more links you have and the more engagement you obtain.

In addition to, you can show off your products on social media channels like Facebook, Twitter, GooglePlus, Instagram, Pinterest, etc. If you want to build more brand loyalty amongst your audiences, engage with them by responding to their messages, showing them you care and are willing to take enough time to hear them out.

8. Page Content 

You might have heard that content is the king. In terms of local SEO in New Jersey, content isn’t only king, but queen, prince, princess and the entire royal family as well. It’s what makes someone browse a website over another and what will push them through the sales funnel until they convert leads. As such, Google and other search engines put a lot of weight on content and you should too.

Final Thought 

 

Want to drive traffic to your website with the help of local SEO in New York? Obviously, you are in need of the best local SEO agency in New Jersey. Lucid Scheme is the reliable company you can rely on for your local SEO in New Jersey to help you out.

7 Signs that the Adwords Management Service in New York May Not Really Work for You

Let’s be honest—ending up with the right AdWords management service in New York is not an easy task. While looking to find the right keywords, set up CPC bids, get larger share of the impressions, write empowering ad copy, optimize landing pages for more conversions and handle everything in the middle, there are great possibilities to lose a campaign’s tempo.

 

It’s no shocker that the digital industry dealing with this complexity has a number of specialists to assist you. A good pay per click management agency in New York knows how to restrict and make the most of every aspect of an Adwords campaign to generate the best results consistently.

You might have heard that a few campaigns unreasonably deplete the account fast, ruining the budget completely. So, you are at the risk of hiring a PPC management agency only to find that its Adwords management services in New York come nowhere near your expectations.

You know it takes expert help to manage your Adwords campaign successfully, but the question is, “How to avoid the wrong Adwords management service in New York?” You should learn to recognize whether a Pay Per Click management agency in New York is a good fit for you or not. It will save you from the anguish and frustration later.

 

Getting the right Adwords management service is a big concern these days— you may be aware of that—so let’s find out how to recognize a Pay Per Click management agency in New York that will be a wrong fit for your business.

7 Clear Signs that the Adwords Management Service in New York is not a Right Fit for You

It feels awful to sign up with a Pay Per Click management agency in New York struggling with flaws like can-do-attitude, communication gap, rigidity, trivial metrics based measurement, lack of experience, uneasiness and excuses. It might not just be a bad agency, but surely a wrong fit for your business.

1. Can-do-attitude in every unreasonable situation - The right PPC management agency will not give into your unreasonable demands; rather ask questions about your business goals as well as a budget before commit to deliver something. Instead of airing its view regarding the results the agency can really achieve, if it keeps up a can-do-attitude only to fail miserably later, you should quickly consider this sign.
2. Communication gap - The Adwords campaign can run smoothly only when there is proper communication between the agency and you. If the agency does not give any hint at weekly deliverables and reports showing of how far their strategies have worked, the conversions resulted and any supposed adjustments, you will be ignorant of all these. It will prove to be a bad experience altogether.
3. Rigidity - The Pay Per Click management agency should not rigidly stick to its plan for Adwords management service in New York.  It should have an adaptable, multidimensional approach for achieving your business marketing goals. If this is not the case, you should back out.
4. Trivial metrics based measurement - If the PPC agency cares to run the Adwords campaign and measure it on trivial metrics, it won’t be liable to your bottom-line. And you will get an inconsistent partner who won’t put in hard efforts for you.
5. No experience in your industry - Your contract with an agency without experience in your or any relevant industry may not convert the efforts into required success. So, lack of experience in your industry is something that you should be careful about at the time of making a decision.
6. Uneasiness - An agency with friendly Account Managers will make you feel valued and at ease. If the uneasiness prevails from the get-go, it’s possibly not the right fit for you.
7. Excuses - Obviously, every campaign may not be as successful as expected. A professional Adwords management service provider in New York will not make an excuse, rather will accept the mistake and take care of it.

To succeed in Adwords management service in New York, you always need the right account manager. Hiring the right Pay Per Click management agency in NYC, however, can be challenging. Taking a note of all the above signs before going on hiring will save you a lot of money and time.

Lucid Scheme is a Google Adwords certified Partner agency managing pay per click campaigns for clients from diversified industries successfully over these years. It is far more efficient in handling PPC campaigns and intricacies of any budget for any industry. If you are expecting to put into practice an interactive pay per click strategy ensuring great return on investment from the get-go, contact Lucid Scheme online for a free campaign consultation and quote!

Strategic SEO Tactics to Get Massive Traffic

Are you up-to-date with local SEO in New York? If not, that’s a big problem. SEO means optimizing content of website so it shows up more often in search engine results. But if you get a right SEO company in New York to help, you can reap the benefits of increased traffic that can lead to more conversions, improve lead generations, and boost sales.

 

Your business wants more traffic, leads, and sales, right? But how do you get? The main problem is that SEO ranking factors have changed a lot over the years. This means, the search engine optimization techniques that worked 2 years ago won’t work today.  Here are a few useful tactics of local SEO in New York you should know:

 

Try to build something impactful

Now SEO companies are doing outreach to build links and have focused on brand mention links. When a brand mentions about your business and doesn’t link your website, you reach out to them and generally get a link.

 

However, your business has an opportunity to grow your link profile and generate more traffic substantially. The other approach you should consider is building useful utilities. It can offer a significant value to your audience.

Optimize, amplify, and distribute 

To maximize SEO results, marketers continue moving away from disposable, once and done content. To accomplish this, you should focus on 4Cs of content – conditions, creation, circulation., and community.

Optimize content –

It’s highly suggested to create content based on your business’s prospective like business goals, audience requirements and content context to achieve your SEO goals. You should optimize your content through the SEO company in New Jersey.

They have experts to help you make your content work for customers, social media, search, influencers, and obviously your business. This way, your website can show up on the top of the searches.

Amplify content – 

Focus on the promotion to maximize the reach of your business. You can use amplification platforms, influencers, and paid advertising campaigns.

Distribute content –

Continue promoting your content on free and paid media campaigns. Try to publish the transformed content over time to maximize good results.

Maximize user engagement 

When you are optimizing your website, you should focus more on user engagement. Whether it’s about updating an existing post or creating a completely new one, the web page should be created in following ways to maximize engagement. Your web page should:

Be readable 

Web page content uses whitespace, headspace, short paragraphs, and relevant images to make the page easier to obtain and increasing user’s time on the page.

Include highly relevant links and offers

Try to provide relevant internal links that will answer questions of a reader. More often it can decrease bounce rates significantly and get users further into the website.

Use LSI keywords 

Simply providing only the content that a user searches for is no longer enough. Pages should offer additional information a user may look for. Offering extra details will help you retain the user and tell search engines that the content is not only answering the search query, but providing additional value that other content pieces may not be.

Utilize the potential of video

One of the best SEO tips you should consider is quality over quantity. If you have a lot of indexed pages, it doesn’t mean that your website will attract more organic traffic. Firstly, you should get rid of shallow posts on your blog that contains either low word count or superficial content.

This means, you should focus on producing meaningful content that engages and makes every visitor read through the article completely. In fact, videos have great untapped potential and good for SEO as well as maximum user engagement. Chances are that your users may run through one minute video quickly, but may not have patience to go through a 100-word article.

Final thought –

Henceforth, you should contact Lucid Scheme – a professional SEO company in New York to help you optimize your website proficiently and effortlessly. For immediate help with local SEO in New Jersey and NYC, please contact us as soon as possible. We will get back to you at the earliest!