SEO Tactics to Drive Maximum Traffic to Website

Are you concerned about local SEO Service in New York? But how do you optimize your website? Don’t worry; it’s not as hard as you may imagine. Here are a few ways that drive maximum traffic to your website:

 

1. Site Speed

Let’s get started with your site’s speed. A website’s speed is very important for good reasons. After all, you’d rather land on a fast website than a slower one, right?

In fact, for about five years now, Google has been using website speed in its ranking algorithms. They have their own PageSpeed Insights tool that you can use to check both your mobile and desktop website speed. It can also give you useful suggestions on what you can do it further to improve.

2. Mobile Optimization –

After focusing on website speed, you will consider mobile optimization as we live in a mobile first world and Google prepared a mobile first index back in 2016. For this purpose, you have two options.

You can do the bare minimum so that it will pass Google’s test by getting a mobile-friendly website or you can go with an option that comes with better functionality and higher UX – a responsive website.

A responsive website renders all web pages optimally on every device they appear. After all, content is like water; it should be fit into any container it’s placed in.

So whether you browse a website on a desktop or a smartphone, the content should fit properly without any rendering problems. This is what a responsive design does; it resizes all content so that the UX isn’t compromised.

3. HTTPS Implementation 

HTTPS is the standard for all communication on the web. Google considers security to be a main priority, and promotes websites with HTTPS over HTTP. It helps SEO by improving your website’s rankings.

4. Meta Tags

Meta tags are the foundation of SEO. They are the first thing you should consider while creating a web page. Meta tags like the title and description serve as the first impression for most organic visitors.

5. Header Tags 

Header tags are structured through a hierarchy and send signals to search engine crawlers about what a web page’s content is all about. For instance, the standard hierarchy for an HTML page begins with an <h1> tag that contains your primary keyword and spells out the main theme of the page. <h2> tags contain similar words or phrases that are used for subheadings followed by <h3> tags make the content more user and search engine friendly.

With this thing in mind and from an SEO point of view, you should use a <h1> tag on a page. However, you can use more than one, depending on the web page’s content.

6. XML Sitemap 

XML sitemaps help search engines crawl your website. They tell crawlers things about your URLs like how often they change, when they were last updated and how important they are as compared to other URLs on your website.

They are really important features; therefore you should have a XML sitemap on your website.

7. Social Media Networks

Social media networks are the important factors that contribute to high rankings.  The more social media profiles you have, the more links you have and the more engagement you obtain.

In addition to, you can show off your products on social media channels like Facebook, Twitter, GooglePlus, Instagram, Pinterest, etc. If you want to build more brand loyalty amongst your audiences, engage with them by responding to their messages, showing them you care and are willing to take enough time to hear them out.

8. Page Content 

You might have heard that content is the king. In terms of local SEO in New Jersey, content isn’t only king, but queen, prince, princess and the entire royal family as well. It’s what makes someone browse a website over another and what will push them through the sales funnel until they convert leads. As such, Google and other search engines put a lot of weight on content and you should too.

Final Thought 

 

Want to drive traffic to your website with the help of local SEO in New York? Obviously, you are in need of the best local SEO agency in New Jersey. Lucid Scheme is the reliable company you can rely on for your local SEO in New Jersey to help you out.